Is Your Stuff Up To Snuff?

One of my morning peruses is Seth Godin. I like his attitude. And I like the fact that he understands that it is about the “what.” or the “stuff.” “Hey. It’s not so hard. If you make great stuff, people will find you.” (http://sethgodin.typepad.com/) I asked a client not long ago when he wanted to find new channels because the old ones were not delivering the results…”Is your stuff up to snuff?” Is yours?