Abandon Logic, Create Then Verify!

Logic has a peculiar way of boxing you in even as it helps you make great decisions. It leads you down a path, logically, step by step. And both that morning equally lay In leaves no step had trodden black Oh, I kept the first for another day! Yet, knowing how way leads onto way I doubted if I should ever come back Frost – The Road Not Traveled Love this poem. Reminds me that there are Key Decisions in the life of any business or creative endeavor. Once that Key Decision is made many possibilities and opportunities are not presented – not noticed – because they lie elsewhere. Sometimes a leader declares a particular path “Right” and all others “Wrong,” if only to get one foot in front of the other. We know there are other paths, but we follow. The nature of a logic path is that once a … Continue reading

Kind-Of-Massage – A Smiley Face For The Fitness Challenged?

Would a kind-of-massage drive customers to use more of your service? I had just finished writing a post on how Emoticon Thinking (simple, cheep ways to motivate consumer behavior) seemed capable of saving the environment when a friend brought up Body Empowered Fitness – a young company in the Chicago area.  This is not a story about getting gold stars for loosing pounds – although you do get positive, personal feedback for success. This is not a story about social media, web 2.0 and public raving. Nope, more private and, in my mind – more motivating. The folks at Body Empowered Fitness wrap up your work out with a kind-of-massage.  

What Would Google Do by Jeff Jarvis

‘They lost their destinies because they wanted to save their pasts.”  What Would Google Do? by Jeff Jarvis Agreeing with what Jeff Jarvis says is not the point of What Would Google Do?.  Neither is disagreeing.  The book is a great discussion starter for your team.  It is a shot against sacred cows. It is a call to rethink assumptions. The business models discussed by Jarvis may or may not work for your company or industry – They are after all a description of what worked last time. And even though much of the book focuses on the impact of digitized products, it is relevant to your warehouse and manufacturing plant.  You can get a taste of what Jeff has to say on his blog, www.buzzmachine.com, where he is regularly publishing portions of his book. —-

The Open Marketing Plan and Mark Cuban

Mark Cuban has thrown the gauntlet down to see how far can you open a business development process with his ‘Open Stimulus Plan’. Post your business idea, all of it, for the world to see and he considers providing growth funding. All your competitors, potential and real, see your plans. That’s right, everyone gets to see what you are planning to do. This takes open to a new level. Continue reading