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Posts Tagged ‘Template_Thinking’

Abandon Logic, Create Then Verify!

Logic has a peculiar way of boxing you in even as it helps you make great decisions. It leads you down a path, logically, step by step. And both that morning equally lay In leaves no step had trodden black Oh, I kept the first for another day! Yet, knowing how way leads onto way I [...]

Kind-Of-Massage – A Smiley Face For The Fitness Challenged?

Would a kind-of-massage drive customers to use more of your service? I had just finished writing a post on how Emoticon Thinking (simple, cheep ways to motivate consumer behavior) seemed capable of saving the environment when a friend brought up Body Empowered Fitness – a young company in the Chicago area.  This is not a story [...]

What Would Google Do by Jeff Jarvis

‘They lost their destinies because they wanted to save their pasts.”  What Would Google Do? by Jeff Jarvis Agreeing with what Jeff Jarvis says is not the point of What Would Google Do?.  Neither is disagreeing.  The book is a great discussion starter for your team.  It is a shot against sacred cows. It is a [...]

Re: 10 Business Words To Ban

I have tried, but am occasionally still guilty.   Check out Silverman’s Ten Business Words To Ban.

The Open Marketing Plan and Mark Cuban

Mark Cuban has thrown the gauntlet down to see how far can you open a business development process with his ‘Open Stimulus Plan’. Post your business idea, all of it, for the world to see and he considers providing growth funding. All your competitors, potential and real, see your plans. That’s right, everyone gets to see what you are planning to do. This takes open to a new level.