Your Business Plan probably uses the words ‘provide high perceived value’ somewhere. ‘Perceived’ by who – you, your customer, your customer’s neighbor? Details, right? Truth is, claiming ‘perceived value’ is a cop-out when used vaguely in a business plan. All products that sell have some perceived value – otherwise no one would cough up the cash [...]
Posts Tagged ‘Template_Thinking’
Frog Thoughts
The gist behind my rants against template thinking are pretty well summed up here: Funny thing is…The run away successes almost always deviate from the standard. They succeed specifically because they blaze an inspired trail. (Breaking Down Template Thinking)
Dump Your Marketing Department
Your marketing budget has been cut 50%. So what. Do the company a favor and figure out a way to get rid of it all together. That may be a bit rough, but truth is when the boss says cut costs the accountant aims for the Marcom budget cause it’s easy and below the line. [...]
Breaking Down Template Thinking – Prioritization
Template thinking leads to under-prioritized laundry lists of to-do’s. If you’ve been in the business world for more than a few months then you have probably experienced the damage such thinking causes. Lots of work being done, nothing truly important to the organization being accomplished. Sound familiar? My favorite solution to this problem occurred in [...]
Breaking Down Template Thinking – Differentiation
What started as high concept MBA territory and led to today’s templates and $200 boilerplate, strategic business plans have been adopted throughout organizations of all sizes. Unfortunately this infiltration often becomes filler for three ring binders (or misplaced PDF files) and a neglected memory until the next cycle – instead of the dynamic driver it [...]
