“It’s what you say, most of the time, not how you say it.” (Seth Godin – Seth’s Blog – 3/14/07) In a recent post Seth Godin nailed what I think is the “missing link” for many marketers. The “what” should always carry the day. I think that is something a lot of deep pocket marketers have [...]
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- Ruth Fanta Hertzog: Hey Fred……beautifully written…..you have a gift. Glad Sarah is on the mend. Kristin and I were talking and...
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