War games, contingency planning, thought experiments all provide potential glimpses into the future that can help distribute knowledge, test reactions and improve flexible thinking. I’m a fan. So it was with some interest I noticed Business Horizons’ recent issue on entrepreneurship included a paper that strongly argues scenario planning not only prepares a corporation for [...]
Posts Tagged ‘Uncertainty-Paradox’
Global Winds Driving The Uncertainty-Paradox
No matter how local your business appears, global forces are going to trip you up if they haven’t already. A corollary – all local markets will feel the impact of international competition and technological change. If your job doesn’t disappear into a digital vacuum, it very well could be centralized in Ohio or Korea. Or [...]
The 3 P’s of Innovation
If marketers have one failing (just one you ask?) it is our love of lists. Marketing’s 4 P’s (price, product, place, promotion) morphed into longer lists of p-words that seemed to work on the principle of ‘My list is longer than your list.’ (add power, people, performance, presence, pr,…) Long lists successfully masked the larger [...]
When Thinking Out Of The Box,
You Might Just Want To Think In The Box
In the world of the Uncertainty Paradox can you get anywhere without thinking in the box? Reasons why restraining innovation may actually unleash it.
Defining The Definition Of Brand
What do you use as the definition of Brand? A look at RadioShack’s rebranding efforts.
